80% of trade show leads never recieve a follow up

Time to do things differently. Get personal. Email marketing isn’t working any more is it? Your contacts from the trade show, which are effectively Targets don’t respond well to be blasted by irrelevant email newsletters… however they will respond (because we’ve been testing this for about 7 years) to a personal URL and personal webpage.

Tagged as: Contacts, Email Marketing, Email Newsletters, Personal Url, Personal Webpage, Targets, Trade Leads, Trade Show