It is all about the channel.

by Digg RSS Search for "personalized URLs" marketing -facebook -"url redirect" -kodak -allegra on June 5, 2009

"A cowboy rode into town on friday and left 3 days later on friday. How did he do it?" I assure you the quiz question is relevant and it all has to do with the channel. It's the same in marketing! Elizabeth Gooding, the Digital Nirvana, recently discussed personalized URLs and how it should be used in conjunction with email and direct mail.