PURLs – A Continuation of Using Variable Data Marketing
In a recent post on The Basics of Variable Data Marketing, we discussed using variable data marketing to enhance the marketing program within your small business. Here we'll talk about using PURLs, or personalized URLs, to further grow your business.
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I recently had a client that brought in a 35.2% response rate from an PURL email campaign using Purlem. It was very simple and effective. I can forward you some details on the campaign if your interested.
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