If your website is difficult to navigate, it isn’t going to matter to your visitors if it’s the best web design in the world. If they aren’t able to find the information they’re looking for with ease, they’re likely to just back out and search elsewhere. Here are five tips that can help you.
There are a few different things you can do to help improve each visitor’s experience when they access your website.
Content
Be sure the type design of your website’s content is sufficient. If need be, use CSS in order to space out things more evenly.
Also, you’ll want a larger line height if you have long lines of text. You want to make sure your content is easy to read and not hard on the eyes.
Use short paragraphs and short sentences (see this article as an example). Do not overcomplicate things?
Font size
Use a large, easy-to-read font size. If you choose a script font in a small size, your visitors are going to have a hard time reading your content.
Their eyes will begin to strain, and they will back right out. Instead, use a common type font, no scripts or symbols, in a size that is readable but not too small.
Searching
Make content easy to find. If you have several hundred or several thousands of articles on your website, you’ll want to make sure it’s easy for your site visitors to find the information they’re looking for.
You can do this by adding a search engine just for your site or include some type of index or glossary that lists all the articles available on your web site. Fortunately, many website systems have this feature already installed.
Fast loading
Make sure your site loads quickly. If your site takes longer than 10 seconds to load, it’s likely your visitors aren’t going to wait around or venture any further.
People want information quickly, they don’t want to have to wait for pages of content to load every time they click a link. Choose a web site theme or design that loads quickly and be sure to optimize all images that are used on the site. Large images can drastically reduce the speed of your site.
Testing
Test, test, test. Before your site ever goes live, be sure you test every single link. This used to be a tedious job, but now the websites have this handled automatically.
If you have broken links it’s going to frustrate your visitors, and you may lose your credibility or professionalism if they click on links and get an error.
Using an easy web site design that loads quickly will greatly enhance the experience when info seekers land on your website. You want to do everything you can design wise, to make them trust you, so they stay and read the content you are providing to them.
LinkedIn
Twitter
You must log in to post a comment.