Actually, there’s a lot more going on underneath the surface with effective AdWords ad copy. You don’t get a lot of room to work with in any PPC ad format as the ad lengths are pretty standard. You do need to understand and know why things are done a certain way, as well as knowing what to do in the first place. Writing effective ads isn’t hard to do, and we’ll show you a few AdWords ad copy tips that hopefully will help you wth your future campaigns.
Make a list of the most compelling benefits your product/service has to offer. Do you know the difference between benefits and features? If not, then you need to learn that as soon as possible. For example, if you’re selling web designing software that can help you design websites quickly, the benefit here is that it helps the end user save time – and that’s what you highlight in your ad. People respond much better when they see what is in it for them – the benefit. The reason for this is, when people look at an ad, they don’t click on it because it looks appealing. The benefits of whatever you’re selling will appeal to a percentage of people; it has an audience and that is good enough for now. So make a list of all the strong benefits of the product you’re promoting and sort out 2-3 benefits that you can include when writing your ad copy.
After your ads are live, then simply start doing the split testing, and of course you will write ads for all your benefits from the list you created.
Always do the right thing and create your own ads – you won’t learn how to write good ad copy if you steal from other ads. A lot of lazy advertisers have no problem with copying ads they see and think are successful. If you’re ok with robbing yourself of the chance to write good copy, then that is your decision and fine with us. Instead, you should try and adapt from these ads, instead of copying them word to word. Your aim should be to create an ad that gives results and the best way to do that is to write it in your own way.
If you put into crafting out a unique ad copy for your campaign, your ad won’t get lost in the large chunk of ads that you see on Google.
Last but not the least; don’t forget to focus on your ad’s formatting. You need to create a great first impression and there’s never a chance for a good second one. You don’t want this to happen, which is why you should make sure your ad has the right spellings, the right grammar, and has all the first letters of the words capitalized. Yes, these things may seem small, but we are not making this up – these mistakes will seriously hurt your conversions. For example, if you don’t capitalize the first letter of all the words in your ad title, then it won’t be able to stand out from the other ads. Make sure to run a spell checker if you must, just make sure you do it. It is not as difficult as you think to learn how to write effective AdWords ads that can perform well.
Additional Resources:
crowd conversion
crowd conversion
LinkedIn
Twitter
You must log in to post a comment.